How we defined our design system

January 31, 2022 1 Min Read

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Through design you can create visual concepts, to communicate ideas that inspire, inform, or captivate consumer.

Choosing the right colour for the brand?

We at Drip Capital are always evolving with our design strategies. When you look at our branding we have specifically chosen two set of brand colour Prussian Blue (#0A2E57). Blue is a calming shade that denotes security and trust. and Mountain Meadow Green (#12B376) is for denoting capital.

Is Typeface even that important?

The typeface - Nunito Sans we chose is also a well-balanced serif typeface. Typography is so much more than just choosing beautiful fonts, it’s a vital component of our brand. Typography has established a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. Nunito Sans has optimize readability and accessibility, and ensure an excellent user experience.

The effective use of design gives customers a reason for buying your product or service.

It's a valuable source of differentiation - a well-designed product or service will stand out from the competition.

Nivritti Aga

Senior Visual Designer at Drip Capital

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